Managing By Measuring

Mark T. Czarnecki of The Benchmarking Network, Inc. has completed a new book researching how companies incorporate measurement programs into the corporate process. Managers today have an increasingly large amount of information available to them to aid in their decision-making process. Since competitors will have the same information available to them, no one can afford to ignore information that might be of use. Managers cannot simply rely on the mistakes of others to help them win the game. They must be constantly searching for new information, but they must also have some means of making sense of the information rapidly in order to continue to be productive. The purpose of Managing by Measuring is to show how companies can move to more scientifically managed business and to more stable markets through measuring themselves, measuring competitors and measuring the markets. Though measurement was first popularized in manufacturing environments through Total Quality Management programs, professionals from all areas of corporation in both the manufacturing and service sectors are involved with measurement today. The research conducted for this book reveals that measurement functions can be housed in an executive area (like corporate quality), a manufacturing area (such as a Total Quality Department), a human resources function, or in any business process. This book is for any professional who wants to know more about starting and maintaining a measurement program. The number one complaint you hear from process owners struggling to implement a new program is that it sounds good in theory, but is impossible to apply to real life. While recognizing that corporate situations differ greatly, and only process owners who truly understand the corporation can apply theories appropriately, Managing by Measuring is designed as a practical manual. Case studies and charts scattered throughout this book give the reader a snapshot of techniques being used in real life. As part of the research for this book, The Benchmarking Network, Inc. conducted surveys of over 20 companies of varying sizes in different industries to find out how prevalent certain measurement practices were in today's corporate environment. The participants represent a significant population of workers in The United States (about 2 million). The companies who participated in the research include: * Alcoa Fujikura, LTD. * Amoco * AT&TT * AT&TT Universal Card * Bank America * Blue Cross/Blue Shield, Michigan * Boeing * Chevron * Citicorp * Federal Mogul * Florida Power and Light * Intel * Johnson Controls * Kellogg * NCR * Nucor * Phillips Petroleum * Public Service Electric and Gas * Ryder Systems, Inc. * Sears * Steelcase * Texas Instruments * USAA The Benchmarking Network also made use of extensive publicly available information to compile a complete picture of measurement today. Of course, Mr. Czarnecki has also formulated opinions of what works best based on extensive conversations with the participants. It is his goal to give readers an outline of steps necessary to implementing a strong measurement program while allowing them to formulate their own opinions about detailed implementation.

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This service is provided by The Benchmarking Network, Inc., an international resource for business process research and metrics. We lead studies with over 140,000 process leaders in over 65 countries. We provide benchmarking training and research to individual companies, professional and trade associations, and industry and process based groups. Since 1992, our over 300 benchmarking studies have spanned virtually all processes and industries to identify measures and collect data.

Selected List Of Sponsors, Participants, and Members

Best practices come from the best companies. We utilize our network of over 140,000 domestic and international contacts to provide the basis for successful global Benchmarking solutions. Here is a list of a few of the companies in our network.

3M
AEP
Airbus
Alcatel-Lucent
Allstate Insurance
ALLTEL Corporation
Altria Group
Apple Computer
American Express
Avaya
Bank of America
Bell Canada
Bell Helicopter Textron
BMO Financial
Boeing
Bombardier
Capital One
Caterpillar
Caterpillar Financial Services
Charles Schwab
CenturyTel
Cisco Systems
Citigroup
ConocoPhillips
Dell Corporation
Delphi Corp.
Deutsche Telekom
Duke Energy
E*Trade Financial
Eaton Corporation
Eli Lilly
Exelon Corporation
ExxonMobil
Farmers Insurance
FedEx
Ford Motor Company
FPL
GE Capital
General Dynamics
General Electric
General Motors
Harley-Davidson
Hewlett-Packard Company
Honeywell
HSBC Group
IBM
John Deere
Johnson Controls
Lexmark
Lockheed Martin
Lucent Technologies
Merck & Co.
Merrill Lynch
MetLife
Microsoft
Morgan Stanley
Motorola
NCR
Nokia
Northrop Grumman
Pitney Bowes
Pratt & Whitney
Qwest Communications
Robert Bosch Corp.
Royal Dutch Shell Group
Samsung
Siemens
Sony Electronics
Sprint/Nextel
Sun Microsystems
Telecom Italia
Telstra Corporation
TELUS Communications
Textron Inc.
The Clorox Company
The Coca Cola Company
Toyota Financial Services
TRW
Uniden
Unisys
USAA
Verizon
Visteon
Vodafone
Wal-Mart
Walt Disney
Washington Post
Wells Fargo
Whirlpool Corporation
Xerox